北京大學(xué)新聞與傳播學(xué)院新媒體傳播導(dǎo)論課程(Introduction to New Media Communication)由許靜、洪家春兩位老師講授。從人人，微博到微信，從網(wǎng)絡(luò)到手機(jī)，新媒體對(duì)我們生活的影響正在日益增大。我們應(yīng)該如何更深入的理解全民織圍脖這樣的社會(huì)現(xiàn)象。
　　新媒體傳播導(dǎo)論在職研究生課程希望介紹一些關(guān)于新 媒體的理論，從麥克盧漢，英尼斯，波茲曼，雪莉.特克爾，曼紐爾.卡斯特爾到Richard Ling，并且輔以案例分析來(lái)幫助大家理解新媒體對(duì)我們?nèi)粘Ｉ�活的影��。從印刷，攝影，電話(huà)，廣播，電影，直到電視，每一個(gè)新媒體出現(xiàn)時(shí)，都曾給社會(huì)帶來(lái)革命性的變革，并引起學(xué)界無(wú)數(shù)的理論思考。如今，雖然媒體的發(fā)展進(jìn)入到了互聯(lián)網(wǎng)和手機(jī)的時(shí)代，但既有的理論仍然可以幫助我們有效剖析正在出現(xiàn)并且還將繼續(xù)出現(xiàn)的各種新媒體在職研究生和各種新鮮現(xiàn)象。
　　除了理論分析之外，北京大學(xué)新媒體傳播導(dǎo)論課程還將邀請(qǐng)新浪微博和手機(jī)網(wǎng)絡(luò)公司的負(fù)責(zé)人前來(lái)座談，細(xì)致講解時(shí)下熱點(diǎn)現(xiàn)象。希望完成本課程之后，學(xué)生可以掌握新媒體演變的歷史，了解時(shí)下主要的新媒體公司如谷歌，推特，新浪微博，微信，人人，并且可以使用基本理論來(lái)分析新媒體如何影響機(jī)構(gòu)，家庭，及個(gè)人的生活。
　　This course has been designed to help undergraduate students get familiar with basic theories about new communication technologies’ impact upon society. Each new medium of communication, including printing, photography, telephone, radio, movies, television, and cable services, upon its birth provokes belief that it will change the society. Now, it is the turn of the internet and mobile phone. This course will review the evolution and the social implication of the medium with a special focus on social media and mobile communication. As a result of the class, the students are expected to be able to: summarize the history of new media, describe the process of media convergence, discuss the basic new media theories, and identify the core players in new media industry, such as Facebook, Twitter, YouTube, Weibo, Wechat, Renren, etc., and understand the ways they are reshaping our everyday lives.